Saturday, May 11, 2013

Interesting Korean diet commercial

If you are living in Korea or familiar with their "culture" the TV ads I'll be showing here will be very interesting to you. Now that Spring is almost finished, more and more young men and women are hitting the gyms. FYI just like convenience stores you'll find fitness clubs in almost every corner in Seoul.


Part 1

So this TV ad has two characters. The Girl and her Fat. Part 1 doesn't need an explanation I guess. It's very universal. Like you can consider yourself thin but because of that fat you're carrying with you, the original sexy/thin you won't or can't show up. As a media student, I think the idea is very brilliant! 


Part 2

Second part now comes with some Korean-ish yet a bit universal concept for people who are having a hard time to diet. The first scene shows the Girl trying to go out for a run but Fat says let's do it tomorrow. haha so she ended up not exercising. Then the second scene was at a coffee shop. FYI Korea is known to be a coffee shop republic (not coffee republic but shop). You can watch this video Coffee Culture in Korea I made months ago for fun. hehe So going back, the girl was gonna order her drinks and Fat said "caramel macchiato" so the Girl said it. The counter ask her for the size, Fat said "large large"...so yeah the Girl ended up getting large caramel macchiato. LOL. After that, the next scene shows the Girl being stressed from working up late...Then Fat says eat "sweets sweets.." so there she ended up eating chocolates.

The scenes and idea are very simple but this TV ad definitely makes everyone smile. Aside from TV, this is being shown in many public places too like movie theaters and subway stations. Most of the time girls would stop and watch it and say "OMG that's really me!" or "That's exactly what I do" kinds of lines.

15 comments:

  1. Hey. I'm wandering what undergraduate course where you doing? And was it on SNU?

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